The Desert Financial Fiesta Bowl Parade is reimagined as a statewide traveling tour of goodwill.

March 22-26, 2021

For the last three years, Desert Financial has been a proud title sponsor of the Fiesta Bowl Parade, an annual event that draws over 100,000 spectators. Due to the pandemic, the 2020 Desert Financial Fiesta Bowl Parade was postponed.

The traditional two-mile-long march through Central Phoenix will return. But in the spirit of goodwill, and in an abundance of caution and concern for the health of our fellow Arizonans, this year’s parade has been reimagined in a new way.

Together with the Fiesta Bowl organization, we’re taking our show on the road through the Kindness Arizona caravan, a 25-stop tour bringing supplies, gifts, cheer and kindness to Metro Phoenix, Flagstaff, Prescott and Tucson.

"We want to make a difference for some of the people affected most by COVID-19 and we're excited to add this innovative component to our enduring partnership with Fiesta Bowl Charities."

- Jeff Meshey, CEO and President of Desert Financial

In addition to surprising local individuals and schools, Desert Financial and the Fiesta Bowl will be providing aid to nonprofit organizations that focus on supporting youth, education and front-line workers.

In 2017, Desert Financial started a Kindness Revolution — to date, we’ve performed more than 10,000 Random Acts of Kindness across Arizona! Through this unique partnership with the Fiesta Bowl, we’ll be able to spread even more kindness across the state.

The Kindness Caravan will roll across Arizona from March 22nd through March 26th. Follow our progress on social and post with #KindnessArizona!

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